Description
Competitive Positioning Toolkit helps small businesses reviewing their market position choose a defensible position and write an evidence-based value proposition. Work through the steps using your own business evidence and record decisions in the included worksheets.
Inside the workbook
- Map the real alternatives
- Choose a valuable difference
- Test the positioning message
What you receive
One 8-page PDF; 3 guided worksheets; one worked application; a four-week action planner; completion checks and a measurement reference.
Supplied as a ZIP containing the PDF. Worksheets can be printed or annotated in a compatible PDF reader. This is a static PDF, not an interactive form or editable source template.
Use and scope
Designed for self-guided internal business use by one purchasing organisation. Includes an illustrative example, not reported customer results. No software, implementation service or live consulting is included. No resale or redistribution of the original files.
